Privacy Policy

Privacy policy

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Schmid & Wezel GmbH. The use of the Internet pages of the Schmid & Wezel GmbH is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. However, if a data subject wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Schmid & Wezel GmbH. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this data protection declaration.

As the controller, the Schmid & Wezel GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of the Schmid & Wezel GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Person concerned

Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.
e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Receiver

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

Schmid & Wezel GmbH
Maybachstrasse 2
75433 Maulbronn

Managing Director:
Torsten Wiesenmaier

Tel.: +49(0)7043-102-0
E-Mail: biax-verkauf@biax.de
Website: www.biax.de

4. Cookies

The Internet pages of the Schmid & Wezel GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, the Schmid & Wezel GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie for a shopping basket in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

The website of the Schmid & Wezel GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using these general data and information, the Schmid & Wezel GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Schmid & Wezel GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Registration on our website

The data subject has the option of registering on the controller’s website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller’s own purposes. The controller may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the data subject’s Internet service provider (ISP), the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to make it possible to investigate criminal offenses that have been committed. In this respect, the storage of this data is necessary to safeguard the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.

The registration of the data subject with voluntary provision of personal data serves the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s database.

The controller shall provide any data subject at any time upon request with information about what personal data is stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. All of the controller’s employees are available to the data subject as contact persons in this context.

7. Subscription to our newsletter

On the website of the Schmid & Wezel GmbH, users are given the opportunity to subscribe to our enterprise’s newsletter. The input mask used for this purpose determines what personal data are transmitted to the controller when the newsletter is ordered.

The Schmid & Wezel GmbH informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for the newsletter mailing using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s e-mail address at a later date and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to inform the controller of this in another way.

8. Newsletter tracking

The newsletter of the Schmid & Wezel GmbH contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the Schmid & Wezel GmbH may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by the controller. The Schmid & Wezel GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

9. Contact via the website

The website of the Schmid & Wezel GmbH contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

10. Comment function in the blog on the website

The Schmid & Wezel GmbH offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. A blog is a portal on a website, usually open to the public, in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment in the blog published on this website, information about the time of the comment entry and the user name (pseudonym) chosen by the data subject are stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned by the data subject’s Internet service provider (ISP) is also logged. The IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by posting a comment. This personal data is therefore stored in the controller’s own interest so that the controller can exculpate itself in the event of an infringement. The personal data collected will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the controller.

11. Subscription to comments in the blog on the website

The comments made in the blog of the Schmid & Wezel GmbH may be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following their comment on a particular blog post.

If a data subject chooses the option to subscribe to comments, the controller will send an automatic confirmation email to check in the double opt-in procedure whether the owner of the specified email address has actually opted for this option. The option to subscribe to comments can be terminated at any time.

12. Routine deletion and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

13. Rights of the data subject

a) Right to confirmation

Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
b) Right to information

Any person affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller free information about the personal data stored about him or her and a copy of this information at any time. Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of processing
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- if the personal data is not collected from the data subject: All available information about the origin of the data
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.
c) Right to rectification

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
d) Right to erasure (right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary
- The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
- The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
- The personal data was processed unlawfully.
- The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.
If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by Schmid & Wezel GmbH, he or she may contact an employee of the controller at any time. The employee of Schmid & Wezel GmbH will ensure that the erasure request is complied with immediately.

If the personal data was made public by Schmid & Wezel GmbH and our company as the controller pursuant to Art. 17 Para. 1 GDPR is obliged to erase the personal data, Schmid & Wezel GmbH shall take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, in order to inform other data controllers which process the published personal data that the data subject has requested the erasure by such controllers of all links to these personal data or of copies or replications of these personal data, unless processing is required. The employee of Schmid & Wezel GmbH will arrange the necessary measures in individual cases.
e) Right to restriction of processing

Any person affected by the processing of personal data has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of the use of the personal data instead.
- The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them to assert, exercise or defend legal claims.
- The data subject has objected to processing pursuant to Art. 21 Para. 1 GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Schmid & Wezel GmbH, he or she may at any time contact any employee of the controller. The employee of Schmid & Wezel GmbH will arrange the restriction of the processing.
f) Right to data portability

Each person concerned by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which was made available to a controller, in a structured, common and machine-readable format. He or she also has the right to transmit these data to another controller without hindrance from the controller to which the personal data was made available, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact any employee of Schmid & Wezel GmbH at any time.
g) Right to object

Any person affected by the processing of personal data has the right granted by the European legislator to object at any time, for reasons related to his or her particular situation, to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

In the event of an objection, Schmid & Wezel GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If Schmid & Wezel GmbH processes personal data in order to conduct direct advertising, the data subject has the right to object at any time to the processing of personal data for the purposes of such advertising. This also applies to profiling insofar as it is related to such direct advertising. If the data subject objects to Schmid & Wezel GmbH to the processing for direct marketing purposes, Schmid & Wezel GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons arising from his or her particular situation, to object to the processing of personal data concerning him or her that is carried out by Schmid & Wezel GmbH. Wezel GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para. 1 GDPR, unless such processing is necessary to perform a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of Schmid & Wezel GmbH or another employee directly. In addition, the data subject is free in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his or her right of objection by means of automated procedures using technical specifications.
h) Automated decisions in individual cases including profiling

Any person concerned by the processing of personal data shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not based on the data subject’s explicit consent, Schmid & Wezel GmbH shall implement appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise rights with regard to automated decision-making, he or she may contact any employee of the controller at any time.
i) Right to revoke consent under data protection law

Any person affected by the processing of personal data has the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact any employee of the controller at any time.

14. Data protection in applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of processing the application process. Processing can also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents to the controller electronically, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the rejection decision is announced, provided that there are no other legitimate interests of the controller that conflict with deletion. Other legitimate interests in this sense include, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

15. Data protection provisions regarding the application and use of AddThis

The controller has integrated components of the company AddThis on this website. AddThis is a so-called bookmarking provider. The service enables simplified bookmarking of websites using buttons. By hovering over the AddThis component with the mouse or by clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on over 15 million websites and, according to the operating company, the buttons are displayed over 20 billion times a year.

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which an AddThis component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. As part of this technical procedure, AddThis receives information about the visit and which specific individual page of this website is used by the information technology system used by the data subject. In addition, AddThis receives information about the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transferred to AddThis in this way enable the company AddThis itself as well as the companies associated with AddThis or its partner companies to specifically target visitors to the websites of the controller with personalized and interest-based advertising.

AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the data subject. The cookie stores the visits to websites originating from the computer system.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs.

The data subject also has the option of permanently objecting to the processing of personal data by AddThis. To do so, the data subject must press the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the data subject will no longer be able to fully use the data controller’s website.

AddThis’s applicable data protection provisions can be found at http://www.addthis.com/privacy/privacy-policy.

16. Data protection provisions regarding the application and use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The controller has integrated components of the Adobe company on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is a tool that enables more efficient online marketing and web analysis. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows on websites. The real-time analyses include project reports and allow an ad hoc analysis of website visitors. Customer interactions are presented in such a way that the controller is given a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting it into reports. This enables the controller to receive information in real time and thus identify any problems that arise more quickly.

The operating company of these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture sets a cookie on the information technology system of the data subject (cookies were already explained in advance; you can read about this above). The controller ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized before geolocation. Anonymization is implemented by replacing the last part of the IP address. The controller has made settings on the server side on the basis of which the IP address of the data subject is anonymized independently of each other before each processing for geolocation and reach measurement. On behalf of the controller, Adobe will use the data and information obtained via our website to evaluate the user behavior of the data subject. Adobe will also use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website. Adobe does not merge the IP address of the data subject with other personal data.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the data subject. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Adobe cookie related to the use of this website and the processing of this data by Adobe. To do so, the data subject must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

Adobe’s applicable data protection provisions can be accessed at http://www.adobe.com/de/privacy.html.

17. Data protection provisions regarding the use and application of affilinet

The controller has integrated components of the company affilinet on this website. Affilinet is a German affiliate network that offers affiliate marketing.

Affilinet marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Affilinet’s tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.

The data subject can prevent the setting of cookies by our website, as already explained above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Affilinet can be deleted at any time via an Internet browser or other software programs.

Affilinet’s applicable data protection provisions can be accessed at https://www.affili.net/de/footeritem/datenschutz.

18. Data protection provisions regarding the application and use of econda

The controller has integrated components of the company econda on this website. Econda is a web analysis service. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and to carry out a cost-benefit analysis of internet advertising.

The operating company of econda is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.

Econda places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which an econda component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective econda component to transmit data to econda for marketing and optimization purposes. As part of this technical process, econda receives information that is subsequently used to create pseudonymous user profiles. The user profiles obtained in this way are used to analyze the behavior of the data subject who has accessed the controller’s website and are evaluated with the aim of improving and optimizing the website. The data collected via the econda component will not be used to identify the data subject without first obtaining separate and express consent from the data subject. This data will not be merged with personal data or with other data that contains the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent econda from setting a cookie on the information technology system of the data subject. In addition, cookies already set by econda can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the econda cookie related to the use of this website and the processing of this data by econda. To do so, the data subject must press the send button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/, which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

The applicable data protection provisions of econda can be accessed at http://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

19. Data protection provisions regarding the use and application of etracker

The controller has integrated components of the company etracker on this website. Etracker is a web analysis service. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and to carry out a cost-benefit analysis of internet advertising.

The operating company of etracker is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

Etracker places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which an etracker component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective etracker component to transmit data to etracker for marketing and optimization purposes. As part of this technical process, etracker receives information that is subsequently used to create pseudonymous user profiles. The user profiles obtained in this way are used to analyze the behavior of the data subject who has accessed the controller’s website and are evaluated with the aim of improving and optimizing the website. The data collected via the etracker component will not be used to identify the data subject without first obtaining separate and express consent from the data subject. This data will not be merged with personal data or with other data that contains the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent etracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by etracker can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the etracker cookie related to the use of this website and the processing of this data by etracker. To do so, the data subject must press the cookie set button under the link http://www.etracker.de/privacy?et=V23Jbb, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

The applicable data protection provisions of etracker can be accessed at https://www.etracker.com/de/datenschutz.html.

20. Data protection provisions regarding the application and use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time when accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

21. Data protection provisions regarding the application and use of Flattr

The controller has integrated components of the company Flattr on this website. Flattr is a social payment service from Sweden that allows the user to distribute donations to media providers on the Internet by making payments into a credit account and setting a monthly budget. The user of the service can instruct Flattr to distribute his or her specified monthly budget to this media provider by clicking on a Flattr button that is integrated on the website of a media provider.

The operating company of Flattr is Flattr AB, Box 4111, 203 12 Malmö, Sweden.

Each time one of the individual pages of this website, which is operated by the controller and on which a Flattr component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Flattr component to download a representation of the corresponding Flattr component from Flattr. As part of this technical process, Flattr receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Flattr at the same time, Flattr recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of the respective stay on our website. This information is collected by the Flattr component and assigned by Flattr to the respective Flattr account of the data subject. If the data subject clicks on the Flattr button integrated on our website, this information is transmitted to Flattr for billing purposes. The data subject has already consented to the transmission of such information to Flattr.

Further information and the applicable data protection provisions of Flattr can be found at https://flattr.com/privacy.

22. Data protection provisions regarding the application and use of functions of the Amazon affiliate program

The controller, as a participant in the Amazon affiliate program, has integrated Amazon components on this website. The Amazon components were designed by Amazon with the aim of bringing customers to various websites of the Amazon group, in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and Amazon.es. BuyVIP.com, in return for payment of a commission. The controller can generate advertising revenue through the use of the Amazon components.

The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which an Amazon component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amazon component to transmit data to Amazon for the purposes of online advertising and the settlement of commissions. As part of this technical process, Amazon receives knowledge of personal data that Amazon uses to trace the origin of orders received by Amazon and subsequently enable commission settlement. Amazon can, among other things, understand that the data subject has clicked on a partner link on our website.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amazon from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Amazon can be deleted at any time via an Internet browser or other software programs.

Further information and Amazon’s applicable data protection regulations can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

23. Data protection provisions on the use and application of functions of the Verwertungsgesellschaft WORT (VG WORT)

The controller has integrated tracking pixels on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which can be used to carry out statistical evaluations. The integrated tracking pixels are used for the Scalable Central Measurement Method (SZM) of the WORT collecting society (VG-Wort).

The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn.

The Scalable Central Measurement Method is used to determine statistical key figures that are used to calculate the likelihood of texts being copied. The embedded tracking pixel enables the WORT collecting society to recognize whether, when and by how many users (including the data subject) our website was opened and which content was accessed.

The data obtained using the Scalable Central Measurement Method is collected anonymously. In order to record the number of hits, either a so-called session cookie is set for the purpose of recognizing the users of a website, i.e. a signature is created which consists of various automatically transmitted information or alternative methods are used. The IP address of the internet connection used by the data subject is only collected and processed in an anonymized form. The data subject is not identified at any time.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by INFOnline relating to the use of this website and the processing of this data by INFOnline. To do so, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

The applicable data protection provisions of INFOnline can be accessed at https://www.infonline.de/datenschutz/.

24. Data protection provisions regarding the use and use of Getty Images images

The controller has integrated components of the company Getty Images on this website. Getty Images is an American photo agency. A photo agency is a company that offers images and other image material on the market. Photo agencies usually market photographs, illustrations and film material. Various customers, in particular website operators, editorial departments of print and TV media and advertising agencies, license the images they use through a photo agency.

The operating company of the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images allows the embedding of stock images (possibly free of charge). Embedding is the inclusion or integration of specific third-party content, for example text, video or image data that is provided by a third-party website and then appears on your own website. A so-called embedding code is used for embedding. An embedding code is an HTML code that is integrated into a website by a website operator. If an embedding code has been integrated by a website operator, the external content of the other website is displayed immediately as soon as a website is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides further information about embedding content at the link http://www.gettyimages.de/resources/embed.

The IP address of the internet connection used by the data subject to access our website is transmitted to Getty Images via the technical implementation of the embedding code, which enables the display of Getty Images images. Getty Images also records our website, the browser type used, the browser language, the time and length of access. In addition, Getty Images can record navigation information, i.e. information about which of our subpages the data subject has visited and which links have been clicked, as well as other interactions that the data subject has carried out when visiting our website. This data can be stored and evaluated by Getty Images.

Further information and the applicable data protection regulations of Getty Images can be found at https://www.gettyimages.de/company/privacy-policy.

25. Data protection provisions regarding the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. As part of this technical procedure, Alphabet Inc. receives knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

The data subject can prevent the setting of cookies through our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which enables statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the recording and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

Google AdSense is explained in more detail at this link https://www.google.de/intl/de/adsense/start/.

26. Data protection provisions on the application and use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and to carry out cost-benefit analyses of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this add-on, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google receives knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Whenever our website is visited, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected via the technical process on to third parties.

The data subject can prevent the setting of cookies through our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is removed by the data subject or another person within their sphere of control,

Use of Matomo / PIWIK

This website uses the web analysis service software Matomo (www.matomo.org), a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (“Mataomo”) to collect and store data based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 Paragraph 1 Letter f of GDPR. Pseudonymized usage profiles can be created and evaluated from this data for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. Among other things, cookies enable the Internet browser to be recognized. The data collected using Matomo technology (including your pseudonymized IP address) is processed on our servers. The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym. If you do not agree to the storage and evaluation of this data from your visit, you can object to the storage and use at any time by clicking below. In this case, a so-called opt-out cookie will be stored in your browser, which means that Matomo does not collect any session data. Please note that the complete deletion of your cookies means that the opt-out cookie will also be deleted and you may have to reactivate it.

27. Data protection provisions on the application and use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and thus display advertisements relevant to the Internet user’s interests.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to display them on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Whenever a website is accessed on which the Google Remarketing service has been integrated, the Internet browser of the person concerned automatically identifies itself with Google. As part of this technical process, Google receives knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the person concerned. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to interest-based advertising by Google. To do so, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

28. Data protection provisions regarding the application and use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google receives information about which specific subpage of our website is visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated on our website and thereby makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or elsewhere, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.

Google always receives information via the Google+ button that the data subject has visited our website if the data subject is simultaneously logged in to Google+ at the time of accessing our website; this takes place regardless of whether the data subject clicks on the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, he or she can prevent such transmission by logging out of his or her Google+ account before accessing our website.

Further information and Google’s applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

29. Data protection provisions regarding the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to pre-define certain keywords by means of which an ad is only displayed in Google’s search engine results when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. The conversion cookie is used, provided the cookie has not yet expired, to track whether certain subpages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who reached our website via an AdWords ad generated sales, i.e. completed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies through our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

30. Data protection provisions regarding the application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audiovisual platform and enables users to share photos and videos and also to further disseminate such data in other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Every time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage the data subject visits each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged in to Instagram at the time of accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

31. Data protection provisions regarding the application and use of Jetpack for WordPress

The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers the operator of a website based on WordPress additional functions. Among other things, Jetpack allows the website operator to have an overview of the visitors to the site. By displaying related posts and publications or the option to share content on the site, it is also possible to increase the number of visitors. In addition, security functions are integrated into Jetpack so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and accelerates the loading of the images integrated on the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Every time one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic receives information that is subsequently used to create an overview of website visits. The data obtained in this way is used to analyze the behavior of the data subject who has accessed the controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without first obtaining a separate, express consent from the data subject. The data is also made known to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Jetpack cookie relating to the use of this website and the processing of this data by Automattic/Quantcast. To do so, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s websites will no longer be fully usable for the data subject.

Automattic’s applicable data protection provisions can be found at https://automattic.com/privacy/. Quantcast’s applicable data protection provisions can be found at https://www.quantcast.com/privacy/.

32. Data protection provisions regarding the application and use of LinkedIn

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

Whenever our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

LinkedIn offers the option of unsubscribing from email messages, SMS messages and targeted ads and managing ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable data protection provisions can be found at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy can be found at https://www.linkedin.com/legal/cookie-policy.

33. Data protection provisions regarding the application and use of LiveZilla

The controller has integrated the LiveZilla component on this website. LiveZilla is a live support helpdesk software that enables direct communication in real time (so-called live chat) with visitors to the website.

The developer of the LiveZilla component is LiveZilla GmbH, Byk-Gulden-Straße 18, 78224 Singen, Germany.

Every time our website, which is equipped with a LiveZilla component, is accessed, data is collected by this component for the purpose of operating the live chat system and analyzing the operation of the system. Further information about LiveZilla can be found at http://www.livezilla.net/home/de/.

The LiveZilla component sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Pseudonymized usage profiles can be created using the LiveZilla cookie. Such pseudonymized usage profiles can be used by the controller to analyze visitor behavior and to analyze and maintain the proper operation of the live chat system. The analysis also serves to improve our offering. The data collected via the LiveZilla component will not be used to identify the data subject without first obtaining a separate, express consent from the data subject. This data will not be merged with personal data or with other data that contains the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent the LiveZilla component from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by the LiveZilla component can be deleted at any time via the Internet browser or other software programs.

The applicable data protection regulations of LiveZilla GmbH can be accessed at https://www.livezilla.net/disclaimer/de/.

34. Data protection provisions regarding the application and use of Myspace

The controller has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Myspace enables users of the social network, among other things, to set up user profiles containing photos and videos, blogs or groups free of charge.

The operating company of Myspace is Myspace LLC, 8391 Beverly Blvd., #349, Los Angeles, California 90048, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Myspace component (Myspace plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Myspace component to download a representation of the corresponding Myspace component from Myspace. More information about Myspace is available at https://myspace.com. As part of this technical process, Myspace receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Myspace at the same time, Myspace recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Myspace component and assigned by Myspace to the respective Myspace account of the data subject. If the data subject clicks on a Myspace button integrated on our website, Myspace assigns this information to the personal Myspace user account of the data subject and stores this personal data.

Myspace always receives information via the Myspace component that the data subject has visited our website if the data subject is logged in to Myspace at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Myspace component or not. If the data subject does not want this information to be transmitted to Myspace, he or she can prevent the transmission by logging out of his or her Myspace account before accessing our website.

The privacy policy published by Myspace, which can be accessed at https://myspace.com/pages/privacy, provides information about the collection, processing and use of personal data by Myspace.

35. Data protection provisions regarding the application and use of Pinterest

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest enables users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which in turn can be shared by other users (so-called repinning) or commented on.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Pinterest at the same time, Pinterest recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged in to Pinterest at the same time when accessing our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account before accessing our website.

The privacy policy published by Pinterest, which can be accessed at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

36. Data protection provisions on the application and use of Matomo

The controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors to websites. A web analysis tool collects, among other things, data on which website a data subject came to a website from (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and to carry out a cost-benefit analysis of internet advertising.

The software is operated on the server of the controller; the log files that are sensitive under data protection law are stored exclusively on this server.

The purpose of the Matomo component is to analyze visitor flows on our website. The controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports that show the activities on our websites.

Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Setting the cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we receive knowledge of personal data, such as the IP address of the data subject, which we use, among other things, to trace the origin of visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transferred to our server. This personal data is stored by us. We do not pass this personal data on to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Matomo related to the use of this website. To do this, the data subject must set “Do Not Track” in their browser.

However, by setting the opt-out cookie, there is a possibility that the Internet pages of the data controller are no longer fully usable for the data subject.

Further information and the applicable data protection provisions of Matomo can be found at https://matomo.org/privacy/.

37. Data protection provisions regarding the application and use of Shariff

The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection regulations. Shariff was developed for the German computer magazine c’t and is published via GitHub, Inc.

The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

The button solutions provided by the social networks usually transmit personal data to the respective social network when a user visits a website in which a social media button has been integrated. By using the Shariff component, personal data is only transmitted to social networks when the visitor to a website actively clicks one of the social media buttons. Further information on the Shariff component is provided by the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html. The purpose of using the Shariff component is to protect the personal data of visitors to our website and at the same time to enable us to integrate a button solution for social networks on this website.

Further information and the applicable data protection regulations of GitHub can be found at https://help.github.com/articles/github-privacy-policy/.

38. Data protection provisions regarding the application and use of SlideShare

The controller has integrated SlideShare components on this website. LinkedIn SlideShare is a file hosting service that enables the exchange and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats, whereby the documents can either be made publicly accessible or marked private.

The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in websites with the aim of displaying external content on your own website. Embed codes make it possible to display content on your own website without storing it on your own server and thereby potentially violating the reproduction rights of the respective author of the content. Another advantage of using an embed code is that the respective operator of a website does not use their own storage space and their own server is thus relieved. An embed code can be integrated at any point on another website, so that external content can also be inserted within your own text. The purpose of using LinkedIn SlideShare is to relieve the load on our server and to avoid copyright infringements when using third-party content at the same time.

Every time our website is accessed, which is equipped with a SlideShare component (embed code), this component causes the browser you are using to download correspondingly embedded data from SlideShare. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to SlideShare at the same time, SlideShare recognizes which specific subpage the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by SlideShare and assigned by LinkedIn to the respective SlideShare account of the data subject.

LinkedIn always receives information via the SlideShare component that the data subject has visited our website if the data subject is logged in to SlideShare at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the integrated media data or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their SlideShare account before accessing our website.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable data protection provisions of LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy.

39. Data protection provisions regarding the application and use of Tumblr

The controller has integrated components from Tumblr on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a portal on a website, usually publicly accessible, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, the user can, for example, publish texts, images, links and videos and distribute them in the digital space. Tumblr users can also incorporate content from other websites into their own blog.

The operating company of Tumblr is Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Tumblr component (Tumblr button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Tumblr component to download a representation of the corresponding Tumblr component from Tumblr. Further information on the Tumblr buttons is available at https://www.tumblr.com/buttons. As part of this technical process, Tumblr receives information about which specific subpage of our website is visited by the data subject. The purpose of integrating the Tumblr component is to enable our users to further distribute the contents of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Tumblr at the same time, Tumblr recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the data subject. If the data subject clicks on one of the Tumblr buttons integrated on our website, the data and information transmitted with it are assigned to the personal Tumblr user account of the data subject and stored and processed by Tumblr.

Tumblr always receives information via the Tumblr component that the data subject has visited our website if the data subject is simultaneously logged in to Tumblr at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Tumblr component or not. If the data subject does not want this information to be transmitted to Tumblr, he or she can prevent the transmission by logging out of his or her Tumblr account before accessing our website.

Tumblr’s applicable data protection provisions can be found at https://www.tumblr.com/policy/en/privacy.

40. Data protection provisions regarding the application and use of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are accessible to everyone, including people who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also enables a broad audience to be addressed via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to retransmit the contents of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is simultaneously logged in to Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.

Twitter’s applicable data protection provisions can be found at https://twitter.com/privacy?lang=de.

41. Data protection provisions regarding the application and use of Webtrekk

The controller has integrated Webtrekk components on this website. Webtrekk is a combination of analysis and marketing solutions in one system. Webtrekk enables the website operator to collect data on the use of the website and to individualize marketing activities.

The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany.

Every time one of the individual pages of this website, which is operated by the controller, is accessed, Webtrekk collects data for marketing and optimization purposes and stores it. Pseudonymized user profiles are created using the data obtained. The pseudonymized user profiles are used to analyze visitor behavior and enable us to improve our website. The data collected via the Webtrekk component will not be used to identify the data subject without first obtaining separate and express consent from the data subject. This data will not be merged with personal data or with other data containing the same pseudonym.

Webtrekk places a cookie on the information technology system of the data subject. What cookies are has already been explained above. On behalf of the controller, Webtrekk will use the data and information obtained via our website to evaluate the user behavior of the data subject who has visited our website. Furthermore, Webtrekk will use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website. Webtrekk does not merge the IP address of the data subject with other personal data.

The data subject can prevent the setting of cookies by our website, as already explained above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Webtrekk from placing a cookie on the information technology system of the data subject. In addition, cookies already set by Webtrekk can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Webtrekk cookie relating to the use of this website and the processing of this data by Webtrekk. To do so, the data subject must click on a link at https://www.webtrekk.com/de/legal/opt-out-webtrekk/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

By setting the opt-out cookie, however, there is a possibility that the data controller’s websites will no longer be fully usable for the data subject.

Webtrekk’s applicable data protection regulations can be found at https://www.webtrekk.com/de/warum-webtrekk/datenschutz/.

42. Data protection provisions regarding the application and use of WiredMinds

The controller has integrated components from WiredMinds on this website. The WiredMinds components automatically recognize and qualify companies that visit a website. The WiredMinds component enables the operator of a website that uses the component to generate leads, i.e. to qualify potential new customers.

The operating company of WiredMinds is WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany.

We use a WiredMinds tracking pixel. A tracking pixel is a miniature graphic that is embedded in a website to enable log file recording and log file analysis in order to subsequently carry out a statistical evaluation.

WiredMinds also sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, we are able to analyze the use of our website.

Pseudonymized usage profiles are created using the data obtained. The pseudonymized user profiles are used to analyze visitor behavior and enable us to improve our Internet offering. The data collected via the WiredMinds component will not be used to identify the data subject without first obtaining a separate and explicit consent from the data subject. This data will not be merged with personal data or with other data that contains the same pseudonym.

Each time one of the individual pages of this website is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the WiredMinds component to transmit data for the purpose of online analysis. As part of this technical process, WiredMinds receives knowledge of personal data, such as the IP address, which is used, among other things, to track the origin of visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website. Every time our website is visited, these personal data, including the IP address of the Internet connection used by the data subject, are transferred to the WiredMinds server. These personal data are stored by WiredMinds but not passed on to third parties.

The data subject can prevent the setting of cookies through our website, as already explained above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent WiredMinds from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by WiredMinds can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by WiredMinds and related to the use of this website. To do so, the data subject must click on the Dont-Track-My-Visits button under the link https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must set an opt-out cookie again.

Further information and the applicable data protection provisions of WiredMinds can be found at https://www.wiredminds.de/produkt/datenschutz-gutachten/.

43. Data protection provisions regarding the application and use of Xing

The controller has integrated components from Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves on Xing. For example, companies can create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical procedure, Xing receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, he or she can prevent the transmission by logging out of his or her Xing account before accessing our website.

The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.

44. Data protection provisions regarding the application and use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television programs, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time when accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website.

The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

45. Data protection provisions on the use and application of the Scalable Central Measurement Method of INFOnline GmbH

The controller has integrated a tracking pixel on this website for reach measurement. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis in order to subsequently carry out a statistical evaluation. The integrated tracking pixels are used for the Scalable Central Measurement Method (SZM) of INFOnline GmbH.

The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Method is used to determine statistical key figures, i.e. reach measurement. The embedded tracking pixel is used to track whether, when and by how many users (including the data subject) our website was opened and which content was accessed.

Setting the opt-out cookie means that the Internet pages of the data controller may no longer be fully usable. The applicable data protection provisions of INFOnline can be accessed at https://www.infonline.de/datenschutz/.

46. Data protection provisions regarding the application and use of DoubleClick

The controller has integrated components of DoubleClick by Google on this website. DoubleClick is a Google brand under which special online marketing solutions are primarily marketed to advertising agencies and publishers.

The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transfers data to the DoubleClick server with every impression, click or other activity. Each of these data transfers triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie also serves to prevent the same advertisement from being displayed multiple times.

DoubleClick uses a cookie ID that is required to carry out the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate advertisements. The cookie ID also enables DoubleClick to record conversions. Conversions are recorded, for example, when a user has previously been shown a DoubleClick advertisement and then makes a purchase on the advertiser’s website using the same Internet browser.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie can contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact.

Each time one of the individual pages of this website, which is operated by the controller and on which a DoubleClick component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective DoubleClick component to transmit data to Google for the purposes of online advertising and the settlement of commissions. As part of this technical process, Google receives knowledge of data that Google also uses to create commission statements. Among other things, Google can understand that the data subject has clicked on certain links on our website.

The data subject can prevent the setting of cookies through our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs.

Further information and the applicable data protection provisions of DoubleClick by Google can be found at https://www.google.com/intl/de/policies/.

47. Data protection provisions regarding the application and use of Awin

The controller has integrated components from Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, also known as affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of Awin is Awin AG, Eichhornstrasse 3, 10785 Berlin, Germany.

Awin places a cookie on the information technology system of the data subject. What cookies are has already been explained above. The Awin tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Awin.

As already shown above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Awin can be deleted at any time via an Internet browser or other software programs.

The applicable data protection provisions of Awin can be accessed at http://www.Awin.com/de/ueber-Awin/datenschutz/.

48. Data protection provisions regarding the application and use of Adcell

The controller has integrated components from Adcell on this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of Adcell is Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany.

Adcell sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The Adcell tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell.

As already shown above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Adcell from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Adcell can be deleted at any time via an Internet browser or other software programs.

Adcell’s applicable data protection provisions can be accessed at https://www.adcell.de/agb.

49. Data protection provisions regarding the application and use of Belboon

The controller has integrated components from Belboon on this website. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of Adcell is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin.

Belboon sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Belboon’s tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Belboon.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Belboon can be deleted at any time via an Internet browser or other software programs.

Belboon’s applicable data protection provisions can be accessed at https://www.belboon.com/de/ueber-uns/datenschutz/.

50. Data protection provisions regarding the application and use of TradeTracker

The controller has integrated components of TradeTracker on this website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestraße 426, 20537 Hamburg, Germany.

TradeTracker sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The TradeTracker tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who introduces the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by TradeTracker can be deleted at any time via an Internet browser or other software programs.

The applicable data protection provisions of TradeTracker can be accessed at https://tradetracker.com/de/privacy-policy/.

51. Data protection provisions regarding the application and use of adgoal

The controller has integrated components from adgoal on this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of adgoal is adgoal GmbH, Schellengasse 2. 74072 Heilbronn, Germany.

Adgoal places a cookie on the information technology system of the data subject. What cookies are has already been explained above. The adgoal tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the data subject. In addition, cookies already set by adgoal can be deleted at any time via an Internet browser or other software programs.

The applicable data protection provisions of adgoal can be accessed at https://www.adgoal.de/de/privacy.html.

52. Data protection provisions regarding the application and use of YieldKit

The controller has integrated components from YieldKit on this website. YieldKit is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on third-party websites, i.e. with sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or email marketing.

The operating company of YieldKit is YieldKit GmbH, Gänsemarkt 43, 20354 Hamburg.

YieldKit sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. YieldKit’s tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. YieldKit.

As already shown above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent YieldKit from setting a cookie on the information technology system of the data subject. In addition, cookies already set by YieldKit can be deleted at any time via an Internet browser or other software programs.

The applicable data protection provisions of YieldKit can be accessed at http://yieldkit.com/legal-notes/privacy-policy/.

53. Data protection provisions regarding the application and use of Tradedoubler

The controller has integrated components from Tradedoubler on this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of sales that enables commercial operators of websites, so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, via the affiliate network, which is subsequently integrated by an affiliate on their own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany.

Tradedoubler sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The Tradedoubler tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who referred the potential customer, as well as the serial number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Tradedoubler.

The data subject can prevent the setting of cookies by our website, as already explained above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Tradedoubler can be deleted at any time via an Internet browser or other software programs.

Tradedoubler’s applicable data protection provisions can be accessed at http://www.tradedoubler.com/de/datenschutzrichtlinie/.

54. Data protection provisions regarding the application and use of Oracle Eloqua / Oracle Marketing Cloud

The controller has integrated components of Oracle Eloqua / Oracle Marketing Cloud (hereinafter referred to as “Eloqua”) on this website. Eloqua matches relevant website content to data from interested parties, customers and their profiles in order to enable website operators to address interested parties and customers more effectively and specifically. The purpose of Eloqua is to increase the conversion rate of interested parties into customers and thus increase the revenue of a website operator.

The operating company of Eloqua is Oracle Corporation, 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

Eloqua places a cookie on the information technology system of the data subject. What cookies are has already been explained above. On behalf of the controller, Eloqua will use the data and information obtained via our website to evaluate the user behavior of the data subject who has used our website. Furthermore, Eloqua will use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Oracle from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Oracle can be deleted at any time via the Internet browser or other software programs.

The data subject also has the option of objecting to and preventing the collection of data generated by the Eloqua cookie related to the use of this website and the processing of this data by Oracle. To do so, the data subject must press the Click Here button at https://www.oracle.com/marketingcloud/opt-status.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

Oracle’s applicable data protection provisions can be accessed at https://www.oracle.com/legal/privacy/index.html.

55. Data protection provisions regarding the application and use of Lotame

The controller has integrated components of Lotame on this website. Lotame is a data management platform into which data is fed from third-party sources across devices in order to subsequently personalize content, advertising and offers. Lotame is therefore also an analysis service. An analysis service collects, gathers and evaluates data. It is mainly used to optimize a website and for cost-benefit planning of advertising activities.

The operating company of Lotame is Lotame Solutions, Inc. Suite 2000 8850 Stanford Blvd. Columbia, Maryland, 21045, USA.

The purpose of Lotame is to address our customers and prospective customers across devices. Customers are addressed across devices when this takes place on both a normal computer system and on mobile devices such as notebooks, tablets or mobile phones. Lotame uses so-called unique identifiers (UIDs) for this purpose. A unique identifier is a technology that can be used to determine which different technological systems are used by a specific person.

Lotame places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which a Lotame component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Lotame component to transmit data to Lotame for optimization purposes. As part of this technical process, Lotame receives knowledge of data that is subsequently used to create usage profiles. The usage profiles obtained in this way are used to determine which different information technology devices the respective user uses in order to subsequently optimize our advertising activities.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Lotame from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Lotame can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to the collection of data generated by the Lotame cookie related to the use of this website and to the processing of this data by Lotame and to prevent this. To do so, the data subject must press the opt-out button at https://www.lotame.com/opt-out-preference-manager/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the data controller’s website will no longer be fully usable for the data subject.

Lotame’s applicable data protection regulations can be found at https://www.lotame.com/legal/.

56. Data protection provisions regarding the application and use of Bloglovin

The controller has integrated components from Bloglovin on this website. Bloglovin is an online platform that allows users to organize their favorite blogs. A blog is a portal on a website, usually publicly accessible, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts.

The operating company of Bloglovin is Bloglovin Inc., 25 Broadway, New York, NY 10004, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Bloglovin component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Bloglovin component to download a representation of the corresponding Bloglovin component from Bloglovin. As part of this technical process, Bloglovin receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Bloglovin at the same time, Bloglovin recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Bloglovin component and assigned by Bloglovin to the respective Bloglovin account of the data subject. If the data subject clicks on the Bloglovin button integrated on our website, this information is transmitted to Bloglovin. The data subject has already consented to the transmission of such information to Bloglovin.

Further information and the applicable data protection provisions of Bloglovin can be found at https://www.bloglovin.com/tos.

57. Data protection provisions regarding the application and use of Amobee

The controller has integrated components from Amobee on this website. Amobee is a technological advertising agency that specializes in the delivery of advertising to mobile devices.

The operating company of Amobee is Amobee Inc., 950 Tower Lane, Suite 2000, Foster City, CA 94404, USA.

The purpose of Amobee is to deliver advertising. Amobee places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which an Amobee component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amobee component to transmit data to Amobee. As part of this technical process, Amobee receives knowledge of data that is subsequently used to create usage profiles. The usage profiles obtained in this way are used for advertising activities.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amobee from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Amobee can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to and prevent the collection of data generated by the Amobee cookie related to the use of this website and the processing of this data by Amobee. To do this, the data subject must press the Click-Here-To-Opt-Out button at http://amobee.com/privacy/technology/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

The applicable data protection provisions of Amobee can be accessed at http://amobee.com/privacy/.

58. Data protection provisions regarding the application and use of ADDITION

The controller has integrated components of ADITION on this website. ADITION is a provider of data-based digital marketing that provides an advertising platform aimed at advertisers and online marketing agencies.

The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany.

The purpose of ADITION is to display digital advertising. ADITION places a cookie on the information technology system of the data subject. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is of a technical nature and enables, among other things, to understand how often certain advertising is displayed.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent ADITION from placing a cookie on the information technology system of the data subject. In addition, cookies already set by ADITION can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to the collection of data generated by the ADITION cookie related to the use of this website and the processing of this data by ADITION and to prevent this from happening. To do so, the data subject must click on a link at https://www.adition.com/kontakt/datenschutz/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

By setting the opt-out cookie, however, there is a possibility that the data controller’s websites will no longer be fully usable for the data subject.

ADITION’s applicable data protection regulations can be accessed at https://www.adition.com/kontakt/datenschutz/.

59. Data protection provisions regarding the application and use of AdJug

The controller has integrated components from AdJug on this website. AdJug is an advertising exchange platform that provides online advertising space (banner advertising).

The operating company of AdJug is AdJug GmbH, Bayerstrasse 69, 80335 Munich, Germany.

AdJug sets a cookie. Furthermore, each time one of the individual pages of this website, which is operated by the controller and on which an AdJug component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AdJug component to transmit data to AdJug for the purpose of displaying advertisements. As part of this technical procedure, AdJug receives knowledge that our website was accessed by the information technology system used by the data subject. The data transmitted to AdJug as part of the technical procedure is used for billing purposes in relation to the advertising displayed.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AdJug from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AdJug can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the AdJug cookie related to the use of this website and the processing of this data by AdJug. To do so, the data subject must click on the consumer cookie opt-out link at http://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data controller’s website will no longer be fully usable for the data subject.

AdJug’s applicable data protection provisions can be accessed at http://www.de.adjug.com/datenschutz.html.

60. Payment method: Data protection provisions for Klarna as a payment method

The controller has integrated Klarna components on this website. Klarna is an online payment service provider that enables purchase on account or flexible installment payments. Klarna also offers other services, such as buyer protection or identity and credit checks.

The operating company of Klarna is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either “purchase on account” or “installment purchase” as a payment option during the order process in our online shop, the data subject’s data will be automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to this transmission of personal data required to process the purchase on account or installment or for identity and credit checks.

The personal data transmitted to Klarna is usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data that is necessary to process an invoice or installment purchase. Personal data that is related to the respective order is also necessary to process the purchase contract. In particular, there may be a mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, number of items, article number, data on goods and services, prices and taxes, information on previous purchasing behavior or other information on the financial situation of the person concerned.

The purpose of transmitting the data is in particular to verify identity, administer payments and prevent fraud. The person responsible for processing will transmit personal data to Klarna in particular if there is a legitimate interest in the transmission. The personal data exchanged between Klarna and the person responsible for processing will be transmitted by Klarna to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.

Klarna also passes on the personal data to affiliated companies (Klarna Group) and service providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of them.

To decide on the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the previous payment behavior of the person concerned as well as probability values for their behavior in the future (so-called scoring). The scoring is calculated on the basis of scientifically recognized mathematical and statistical procedures.

The person concerned has the option of revoking their consent to Klarna for the handling of personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

Klarna’s applicable data protection regulations can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

61. Payment method: Data protection provisions for PayPal as a payment method

The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, the data subject’s data will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. Personal data related to the respective order is also necessary for processing the purchase contract.

The purpose of transmitting the data is to process payments and prevent fraud. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission is for the purpose of identity and creditworthiness checks.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of the controller.

The data subject has the option of revoking his or her consent to PayPal handling personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

PayPal’s applicable data protection provisions can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

62. Payment method: Data protection provisions for Skrill as a payment method

The controller has integrated components from Skrill on this website. Skrill is an online payment service provider. Payments are processed via the so-called Skrill wallet, which is a virtual electronic wallet. Skrill also offers the option of processing virtual payments via credit cards. A Skrill wallet is managed via an email address. Skrill makes it possible to initiate online payments to third parties or to receive payments.

The operating company of Skrill is Skrill Limited, Floor 27, 25 Canada Square, London, E14 5LQ, United Kingdom.

If the data subject selects “Skrill” as a payment option during the order process in our online shop, the data subject’s data will be automatically transmitted to Skrill. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data exchanged with Skrill is the purchase price and the email address, which are necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The controller will also transmit other personal data to Skrill if there is a legitimate interest in the transmission. The personal data exchanged between Skrill and the controller may be transmitted by Skrill to credit agencies. The purpose of this transmission is to check identity and creditworthiness.

Skrill may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data is to be processed on behalf of Skrill.

The data subject has the option of revoking their consent to the handling of personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

Skrill’s applicable data protection provisions can be found at https://www.skrill.com/de/fusszeile/datenschutzbestimmungen/.

63. Payment method: Data protection provisions for Sofortüberweisung as a payment method

The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung is a technical process through which the online retailer receives immediate confirmation of payment. This enables a retailer to deliver goods, services or downloads to the customer immediately after the order has been placed.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the data subject selects “Sofortüberweisung” as a payment option during the ordering process in our online shop, the data subject’s data is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

When completing a purchase via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after a technical check of the account balance and retrieval of further data to check the account balance. The execution of the financial transaction is then automatically communicated to the online retailer.

The personal data exchanged with Sofortüberweisung are first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the person responsible for processing may be transmitted by Sofortüberweisung to credit agencies. This transmission is for the purpose of checking identity and creditworthiness.

Sofortüberweisung may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of the customer.

The data subject has the option of revoking their consent to Sofortüberweisung’s handling of personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

64. legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third parties. In that case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

65. Legitimate interests in the processing pursued by the controller or by a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

66. period for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted unless it is no longer required for the performance or initiation of a contract.

67. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also arise from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.

68. Google Webfonts

This site uses so-called web fonts to display the font. These are provided by Google (http://www.google.com/webfonts/). When you visit our site, your browser loads the required web font into your browser cache. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font from your computer will be used for display.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq?hl=de-DE&csw=1

You can find general information about data protection at Google at http://www.google.com/intl/de-DE/policies/privacy/

69. Adobe Webfonts

This site uses so-called web fonts to display the font. These are provided by Adobe (https://typekit.com/). When you visit our site, your browser loads the required web font into your browser cache. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font from your computer will be used for display.

70. existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This sample data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which carries out data protection audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE.

Schmid & Wezel GmbH

Maybachstraße 2
75433 Maulbronn

Phone: +49(0)7043-102-0
Fax: +49(0)7043-102-78

biax-verkauf@biax.de
www.biax.de

Mo. – Fr. 07:30-12:00 / 12:45-16:00 Uhr (MEZ)

Privacy Policy

Privacy policy

1. Definitions

a) Personal data

b) Person concerned

c) Processing

d) Restriction of processing

e) Profiling

f) Pseudonymization

g) Controller or controller responsible for the processing

h) Processor

i) Receiver

j) Third

k) Consent

2. Name and address of the controller

4. Cookies

5. Collection of general data and information

6. Registration on our website

7. Subscription to our newsletter

8. Newsletter tracking

9. Contact via the website

10. Comment function in the blog on the website

11. Subscription to comments in the blog on the website

12. Routine deletion and blocking of personal data

13. Rights of the data subject

a) Right to confirmation

b) Right to information

c) Right to rectification

d) Right to erasure (right to be forgotten)

e) Right to restriction of processing

f) Right to data portability

g) Right to object

h) Automated decisions in individual cases including profiling

i) Right to revoke consent under data protection law

14. Data protection in applications and in the application process

15. Data protection provisions regarding the application and use of AddThis

16. Data protection provisions regarding the application and use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

17. Data protection provisions regarding the use and application of affilinet

18. Data protection provisions regarding the application and use of econda

19. Data protection provisions regarding the use and application of etracker

20. Data protection provisions regarding the application and use of Facebook

21. Data protection provisions regarding the application and use of Flattr

22. Data protection provisions regarding the application and use of functions of the Amazon affiliate program

23. Data protection provisions on the use and application of functions of the Verwertungsgesellschaft WORT (VG WORT)

24. Data protection provisions regarding the use and use of Getty Images images

25. Data protection provisions regarding the application and use of Google AdSense

26. Data protection provisions on the application and use of Google Analytics (with anonymization function)

Use of Matomo / PIWIK

27. Data protection provisions on the application and use of Google Remarketing

28. Data protection provisions regarding the application and use of Google+

29. Data protection provisions regarding the application and use of Google AdWords

30. Data protection provisions regarding the application and use of Instagram

31. Data protection provisions regarding the application and use of Jetpack for WordPress

32. Data protection provisions regarding the application and use of LinkedIn

33. Data protection provisions regarding the application and use of LiveZilla

34. Data protection provisions regarding the application and use of Myspace

35. Data protection provisions regarding the application and use of Pinterest

36. Data protection provisions on the application and use of Matomo

37. Data protection provisions regarding the application and use of Shariff

38. Data protection provisions regarding the application and use of SlideShare

39. Data protection provisions regarding the application and use of Tumblr

40. Data protection provisions regarding the application and use of Twitter

41. Data protection provisions regarding the application and use of Webtrekk

42. Data protection provisions regarding the application and use of WiredMinds

43. Data protection provisions regarding the application and use of Xing

44. Data protection provisions regarding the application and use of YouTube

45. Data protection provisions on the use and application of the Scalable Central Measurement Method of INFOnline GmbH

46. Data protection provisions regarding the application and use of DoubleClick

47. Data protection provisions regarding the application and use of Awin

48. Data protection provisions regarding the application and use of Adcell

49. Data protection provisions regarding the application and use of Belboon

50. Data protection provisions regarding the application and use of TradeTracker

51. Data protection provisions regarding the application and use of adgoal

52. Data protection provisions regarding the application and use of YieldKit

53. Data protection provisions regarding the application and use of Tradedoubler

54. Data protection provisions regarding the application and use of Oracle Eloqua / Oracle Marketing Cloud

55. Data protection provisions regarding the application and use of Lotame

56. Data protection provisions regarding the application and use of Bloglovin

57. Data protection provisions regarding the application and use of Amobee

58. Data protection provisions regarding the application and use of ADDITION